First off, I had my second child over the weekend! Yay! So this might be the last post for like a month, and I decided to just post it before finishing the capitals.
So, capitals and lowercase. I am trying very hard to unify the design elements in each set into a cohesive unit. The big problem I was having before was having different terminals for different letters. The a,c,f,j,r, and y had ball terminals while the s,t, and z had terminals that looked more like my serifs. On the capital side, all of the terminals were pretty much the same, and the lowercase z had basically the same terminal as my capitals.
What I did to try to solve my problem was I went to my lowercase s and drew new terminals from that letter and grafted it on to my others. The result was more consistency. And a happier Matt.
My other big problem? L e t te r sp a c I n g. Basically, I am doing all of this in Illustrator. Why? I do not have FontLab. I will be purchasing Fontographer at the end of the year and will place all of my glyphs in then. So my letterspacing could use some work, and I know that. My plan is to keep setting all of the letters by hand so I can see them in small sentences and edit my designs that way until I can do something else. I tried downloading FontForge so I could make my designs in there but it will not import Illustrator files. Bummer.
As always, thoughts on my letters so far?
A dollar design I did for the Canadian based, Karma Cash. I am not sure if this ever got printed (might still be in the works) but here is an example of if you post your work, they will come. I posted my designs for the Dollar Redesign Project by ISO50 and shortly after learned that my work had been shown on a blog all about redesigning money. From there I was contacted by Karma Cash to design this bill for their project.
Essentially, the idea is to make the idea of paying it forward into something tangible in something you can pass between people for doing good deeds. Each bill has a serial number that one can track and see the deeds of each person who has had the bill. Pretty cool.
Not much else to say, I basically had a bunch of ideas for them, and I included a .gif of the progression from the picked idea to the final design.
I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides.
Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications.
Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in).
I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him.
Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point.
Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal.
Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent). The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well.
Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part.
My submissions to iso50’s Dollar Redesign Contest. I tried to think of the contest as if it was a real life scenario (as opposed to a school project) and so I attempted to balance a new design with what is traditional and grounded in all of our minds as money. That was the important detail to me: it needs to look like what we think is money, not a reinvention of money, but an update of it.I think this definitely looks spendable.
I designed it to have different sizes for each denomination. The height of each is 2.5 inches (actual dollar is 2.1) and the width for the one dollar bill is 5.75 inches (actual is 6.1) the five is 6 inches wide, the twenty is 6.25 inches wide, and the hundred is 6.5 inches wide. The contest only called for the four denominations, that is why I skipped the 2, 10, and 50 dollar denominations.
Also, cool fact: the face of a dollar bill is called the obverse, while the back is called the reverse.
Change is a good theme for this logo. It changed a lot. It forced me to change too; change the way that I go about problem solving. It may sound a little childish, but I like to be right, and I like to feel that as a designer, when I design, the design I love is the right one. Well, I was wrong three times, but I was forced to keep working so that I could be proud of the result. It was a growing experience, and one that I am glad to have had.
New poster for Maine Academy of Modern Music for Portland’s Old Port Festival. As this concert is also the Launch Party for the summer Rock Camps there is an alternate poster that falls more in line with the Rock Camp series of posters I did a few months ago.
Images from my process for making the Portland (Maine) LumberJax logo. I have never done a logo before that comes from completely hand drawn elements. It was a challenged that I loved though. Hopefully I do more in the future.
Going Bowling Again
Poster for Maine Academy of Modern Music’s (MAMM) biannual Yankee Lanes concert series.
This is my fourth poster for the event, and it has been quite an evolution. Each poster involved me trying to build upon the next and it eventually got a bit, busy. I would like to take a minute to go through my process because, well, this is a blog, and presumably if you are here you are either my mom, or you want to know about my process and what could possibly cause me to make a few of these posters. So quickly:
This was the first poster I had ever made for MAMM and I was armed with the knowledge that it is for kids. I tried to have a color palette that was bright and colorful (and CMYK) in order to bring them in. Also, the bowling pin playing guitar is obviously the best design solution since the FedEx logo. Kids loved it and it worked, so it did it’s job I guess.
Obviously one bowling pin playing one instrument does not a band make. So now we have this. And it has a drop shadow. I did this while in art school. ART SCHOOL. Yeah. And this is nothing against MAMM that they let this pass, This is me.
Band, check. Spotlight, check. Halftone, check plus. I actually like the texture, but it is too much for me now. I had built up way to much and the form was way out-weighing the functionality. Simplify, simplify, simplify.
So now we come to the last poster and see that I have tried to distill what was important and leave a lasting image. Final count: three strikeouts and one homerun. Or should I say three gutter balls and one strike?
This has been a long time coming. A few months, actually. My website is finally done, and as of this post, my blog is ready. I kept redesigning because I just felt like my site did not fit my work. I think I finally got it right.
In this blog I will be posting process images, and talking about my work and how I came to the final decision (which will keep you at the edge of seat, I’m sure). I hope you enjoy it, I am sure this will get better after I get settled in, so stick with me.